A firsthand look at entertainment PR

By: Elena Panyard

For the last few weeks I have been interning at Allied Integrated Marketing. Allied works with some of the world’s largest entertainment, consumer and lifestyle brands. The Detroit office mainly works with movie studios. I’ve been able to work on early screenings for “Snatched,” “Baywatch” and “Baby Driver.” I’ve always been interested in working in entertainment promotions, so this internship is the perfect fit for me. On a day-to-day basis, I am collecting clippings of mentions of our client’s work, as well as creating social media content and contacting local businesses who may be interested in partnering with us. I work on Tuesdays and Thursdays, so when I’m not in the office I am working on early screenings for the press, as well as any events for businesses that may fit certain movies that are coming out. Not only is the work I’m doing enjoyable, the office culture has been a great fit for me. I’m learning that I love agency life. There is always something to do when you have multiple clients.

While I’ve always wanted to work in entertainment, I’ve never seen myself working with films. This internship has been great in showing me that no matter who your client is, you become extremely attached to your work. I used to never go to the movies, but now I love going to see what the crowd thinks, and I’m always reading reviews in my free time. If I’m scrolling through Facebook and I see people talking about an event coming up that relates to one of our clients, I write it down and send it to others in the office.

Internships are the perfect opportunity to see if your major is the best fit for you, and this internship has shown me I am 100% in the right industry.

Posted on July 13, 2017 .