Four essentials for event planning

By: Alexis Schuchert

Event planning is one of many skills that fall into public relations, and it’s an important one that requires a lot of work. Though it’s not part of the curriculum at CMU, it’s  something we may all encounter at some point in our career. Here are four factors to keep in mind when planning an event.

Understand your audience

It’s important to know your audience in order to establish the perfect execution of communication. For example, if it’s a health or fitness brand then you want to contact health bloggers and use social media platforms to promote the occasion.

Outline the five W’s

Another important aspect of event planning is being aware of the details of the event. Know the when, where, what, why, who and even how. Outlining these characteristics will help with the understanding and planning of the event.

Take advantage of social media

Social media platforms like Twitter, Instagram and Facebook are your best friends throughout every event. Use these platforms to get your audience excited. Get them interested in your event and give them reasons on why they should attend. Using these communication tools will provide a larger turn out on the day of your event.

Plan your budget

Creating a budget is critical. Without money, there is no event. There is a lot to consider when planning a budget. Remember things like the venue, entertainment and catering. Check out these templates to help with your financial planning.

These are just a few of the aspects of event planning. If you’d like to learn more and gain  hands-on experience, join PRSSA and become a member of the Chapter Events and Fundraising Committee. You can put your creativity skills to the test and plan events like fundraisers, socials and the spring banquet.

For more information, contact Jenna McDonnell at or Nicole Bowers at

Posted on February 13, 2019 .