By: Bailey Talaska
As a current and future PR professional it is important to keep up with trends in the ever changing industry. Podcasts, social media and books are great mediums for staying up to date on industry news. Here are some of the top tools for the aspiring PR professional.
Podcasts
Inside PR
This podcast is co-hosted by Joe Thornley and Martin Waxman. They talk about everything including current events, crisis communications, social media, reputation management and how it all intersects.
Women at work
Worth a listen for any business professional, Women at Work explores gender in the workplace and gives tips on how to handle tough situations.
Young PR Pros
If you’ve just landed your first job or internship in public relations, this podcast is for you. It looks at public relations at an angle that is is specifically designed to provide young PR professionals with tips, advice and information on how to establish and advance their careers.
Social Media
AP Stylebook
This account gives you all the rules you need to know about AP style writing.
Adweek
This outlet provides examples of creative advertising, which is good for developing ideas and drawing inspiration.
Business Insider
This profile has lots of cool business ideas and keeps you up to date about the goings on in the business world. Anyone is business should give them a follow.
Books
They Don’t Teach Corporate in College by Alexandra Levit
This book gives good advice on how to conduct yourself in a business professional setting and tips for dealing with corporate America.
The Tipping Point by Malcolm Gladwell
Gladwell discusses trends and how they spread through social media and how they reach the pinnacle of reaching the masses and becoming “viral.”
Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace External link by Brian Sheehan
This novel does a really good job helping you learn how to connect with people on an emotional level and how you can use that to your advantage in the business world.