By: Madison Hutton
Although Summer has ended much too quickly, we now get to enjoy the comfort of a hot cup of coffee along with the inviting colors of the fall leaves. And you have to admit, there truly is nothing better than a hot cup of coffee on a cool autumn morning.
Say your bittersweet farewell to Summer and move on to autumn with the help of Starbucks. They introduced their first new autumn espresso in four years- Toasted Graham Latte. The sweet cream of the latte and cinnamon graham cracker crumbles to top it off creates a savory drink you will want to take with you into every season.
But, let’s put a spotlight on the marketing and promotion used for this tasty treat. Besides creating a sidekick for the Pumpkin Spice Latte, Starbucks is promoting their drink with a limited edition cup design for fall. When Jimmy Balch, senior designer for Starbucks, decorated the famous white cup, he had no idea it would become such a sensation.
Balch created a design that would become a fall staple. The Toasted Graham Latte was given the limited edition cup as it’s promotion tool to kick off the start of fall with a design that gets you in the mood for the falling leaves to come. In doing this, Starbucks essentially created a fall campaign that customers won’t want to end.
Now, I have one final task for you after reading this. Engage in the world of promotions and try a delicious Starbucks Toasted Graham Latte. I know, it’s a step out of your comfort zone for most of you Pumpkin Spice fans. However, fall is about change, so I challenge you to try the new delectable drink while admiring its beautiful cup design.
Also, feel free to comment and let us know what you thought of the new latte.