The power of PR

By: Krystal Black

After officially signing my IPR major at CMU this week, I thought about all the ways public relations affects people around the world. Whether we see it or not, PR shapes the way we view the world around us. From the content we see on big brands’ social media accounts to the speeches we hear from public officials, PR never fails to be a part of everyday life. The coolest part of PR, especially coming from CMU’s IPR program, is the fact that I will know how to communicate with people, persuade people, sell myself or a brand and, most importantly, I will know how to write in various styles.

PR is all about what we want to get out of it. Do we want to work for a celebrity? Do we want to work for a nonprofit organization? What about a big corporation, do we want to work for them? There are endless opportunities in the PR field, and that is what makes this degree so special.

PR has come such a long way from its humble beginnings. The field is no longer made up of people who went to school for journalism. PR professionals have similar skills to people with journalism degrees, like the ability to write, but professionals in the PR field sell themselves. They sell brands. It isn’t just about crisis management anymore; public relations professionals work alongside companies to prevent problems.

As you can see, there is so much that PR can do for us. Remember, with PR you can do more, and that’s the power of PR.

Posted on October 10, 2017 .